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Anil Arora has been President and CEO of Yodlee since early 2000. Arora has been a pioneer in driving innovative financial products and services utilizing new, disruptive technologies like aggregation. Today, Yodlee products have redefined the way Financial Services companies utilize the Internet for personal financial management, bill presentment and payment and account opening services. Arora has extensive experience building some of the world's most recognized brands, developing innovative new market strategies, and increasing the lifetime value of a customer for companies in a variety of industries. Through his leadership in Consumer Packaged Goods, Computer, Internet and Financial Services Technology arena, Arora brings a unique insight into how to bridge the brick-and-mortar and online worlds to deliver richer, more personalized products and services to customers. Arora brought to Yodlee a long-standing desire to fulfill a major consumer need: to take the Internet from a website-centric model to a user-centric model in order to make it a more useful, personal, productive part of people's lives. Prior to Yodlee, Arora was senior vice president of Gateway where he led Gateway's Internet initiatives and was Global Chief Marketing officer. He was named Ad Age's Marketer of the Year in 1999 and was selected for Institutional Investor's The Online Finance 40 in 2000, 2001 and 2002. Prior to Gateway, Arora had 15 years' experience in executive marketing positions at Pillsbury and Kraft Foods. | 