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Arthur Sweetser brings two decades of experience to his role with e-Dialog. Arthur comes to e-Dialog from S&H greenpoints. His responsibilities included in-store, real-time CRM marketing, on and off-line retail promotions and rewards vital components of the S&H greenpoints business. S&H is the fastest growing loyalty program in the grocery industry today.
Arthur's prior work included Gearon Hoffman Advertising in Boston. As partner, he mapped and implemented online strategies for Web businesses in search, education, business-to-business and financial services.
Early in his career, Arthur re-positioned and expanded international market share for the Converse All-Star sneaker by adding color and appealing to the youth market. Arthur also spent several years at Ogilvy & Mather, expanding American Express card usage throughout the Midwest. He applied his approach of a strong commitment to researching and testing to also develop successful marketing strategies for such companies as NYNEX, AMD, Sony Professional Products, and Bank of Boston. | 