|
Beth Neumann is the Chief Marketing Officer of Atkins Nutritionals, Inc. (ANI). In this capacity she oversees all aspects of brand development for the company�s portfolio. She joined ANI in 2004 as director of the Atkins Advantage� and Morning Start brands. Prior to ANI, Ms. Neumann spent seven years at Kraft Foods, where she served as Brand Director of Balance� Bar at the end of her tenure. In this role, she transitioned the newly acquired brand into Kraft while maintaining a retail sales growth rate of 22 percent. She also led the development of a 10-year financial plan for the brand and developed the vision, positioning and communication strategy. While at Kraft, she also managed Kool-Aid�, Crystal Light� and Country Time�. Prior to Kraft, Ms. Neumann served as a Senior Consultant at Andersen Consulting in Florham Park, NJ for three years, specializing in supply chain management. Ms. Neumann earned a MBA degree from Harvard University. She received a BS degree in Operations Research and Industrial Engineering from the Cornell University School of Engineering. | 