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Bill Matassoni is a Partner of Baldwin Bell Green in the firm�s New York office. He started his career in management consulting in 1980 when he jointed McKinsey & Company. He was a partner there for almost 20 years, focusing on the marketing of professional services. He was responsible for McKinsey�s marketing and reputation, including the McKinsey Quarterly. He also developed McKinsey�s systems to manage and disseminate its practice knowledge as well as its first web site. He left McKinsey to join Mitchell Madison Group, a strategy consulting firm he helped to take public through its sale to USWeb/CKS in 1999. Most recently he was an officer and partner at The Boston Consulting Group, where he headed for over five years a group responsible for innovation, marketing and communications.
Bill is a graduate of Phillips Andover (1964), Harvard College (B.A. Literature, 1968) and Harvard Business School (M.B.A., 1975). He and his wife, Pamela, live in New Canaan, Connecticut. | 