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Brad Sugars returned to the position of CEO for ActionCOACH in August 2007. As CEO, he is responsible for deciding the vision and strategy of ActionCOACH worldwide and then ulitmately setting the direction on how to get there. He is also responsible for the company culture, enrolling and inspiring the entire ActionCOACH team to live and abide by our 14 points of Culture - which is an integral element of what sets ActionCOACH apart - making it truly the World's leading business coaching firm | 