Buddy is a 17-year veteran of Sterling-Rice Group and has expertise across all of the company's practices, including brand positioning, new product development, research, advertising, and integrated marketing. He has worked with both large, sophisticated marketing organizations and smaller entrepreneurial ventures across a range of industries, including food, beverages, travel and recreation, high-tech, medical, and consumer durables. Buddy has a unique ability to get to the heart of a problem and make things happen. He led the teams that successfully repositioned Frontier Airlines, created the "New Product of the Year" for USWest Dex, and award-winning communications for the Almond Board of California. In addition to his client responsibilities, Buddy manages the integrated marketing practice and leads the account service group. He is a managing partner and a member of the Sterling-Rice Group Board of Directors.