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Carl Johnson joined Campbell Soup Company in April 2001, as Senior Vice President and Chief Strategy Officer. He has direct responsibility for corporate strategy, Research & Development and Quality, corporate marketing services, and e-Business. He reports to Douglas R. Conant, President and Chief Executive Officer.
Carl joined Campbell from Kraft Foods, where he ran three successively larger business divisions. He joined Kraft in 1992 as Vice President, Strategy, for Kraft Foods, USA. In 1993, he became Executive Vice President, Kraft USA and General Manager of Kraft's Specialty Products Division. In 1995, he was made Executive Vice President of Kraft Foods, N.A., General Manager of the Meals Division and member of the Kraft Foods N.A. Operating Committee. 1997, Carl was named President of the $2.5 billion New Meals Division when the former Meals and Enhancers divisions were consolidated. In this capacity through early 2001, he led the division's three-year transformation, restoring sales and earnings momentum and achieving record-high operating income growth.
Prior to Kraft, Carl was a senior partner and director of the consumer goods consulting practice at Marketing Corporation of America, where his key clients included among others, Kraft, Con Agra, Cadbury Schweppes, Readers' Digest and NYNEX. Before that, he was Vice President of Worldwide Advertising at Polaroid Corporation. He began his career with a 10-year tenure at Colgate-Palmolive in marketing management on both personal care and household products.
Carl earned his bachelor of arts degree in government and economics from Wesleyan University, and his M.B.A. degree from the University of Chicago.
Carl is an executive committee member of the Board of Directors of the National Food Processors Association, the major industry organization for science and technology matters. He also serves as a Trustee of the Adelphic Educational Fund at Alpha Delta Phi, Wesleyan University. | 