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Carol Schrager, director of marketing for Friedman LLP, has over 15 years of experience in marketing for the accounting industry. She has a broad range of experience in the fields of communications and public relations. Carol's experience includes: Initiating strategic business development programs Initiating, developing and overseeing branding campaigns Developing and coordinating niche activities, including plans, programs, and events Coordinating business development, trade shows and events Designing and overseeing direct mail campaigns, including multi-phase targeted mailings Writing proposals Editing client and internal newsletters Implementing new business development tracking systems Formulating and monitoring marketing budgets Managing databases Association of Accounting Marketing - Past Board of Directors Co-Chair Carol received her Bachelor of Arts degree in Political Science from Hunter College of the City of New York.
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