Charles O. Bracken has 30 years of experience in the fields of information technology and health care information management. Mr. Bracken's background encompasses a wide range of health care experience, including a position as Chief Information Officer of a multi-hospital corporation. His other experience includes 13 years of consulting, hospital management, and tenures with Blue Cross/Blue Shield of Michigan and a software vendor as Vice President of Marketing. Throughout his varied career, Mr. Bracken has dedicated his technical knowledge, executive management experience and motivational skills to further the improvement of health care delivery and management, as well as the strategic use of information technologies and systems in the health care industry. Mr. Bracken's educational credentials include: an MBA, with a major in Management from Wayne State University, Detroit; and a BS in Accounting from Wayne State. He has earned a Certificate in Data Processing (CDP) from the Institute for Certification of Computer Professionals. Mr. Bracken is actively involved in the Healthcare Information and Management Systems Society (HIMSS) and the National Association of Health Services Executives (NAHSE). He is a founding member of the Forum for Healthcare Strategists and a past board member of the Center for Health Information Management (CHIM).

On an ongoing basis, he consults with investors, vendors, large health care systems, and other segments of the health care industry to lend his business acumen and visionary guidance on emerging technologies. Mr. Bracken is a popular presenter, keynote speaker and moderator by virtue of his ability to project his all-encompassing vision of health care delivery in an inspirational yet practical manner. He is a regular presenter at numerous national, regional and academic meetings and conferences, including the Harvard School of Public Health Conference on Information Systems for Managed Care and Integrated Delivery Networks, and Healthcare Strategy Institute (HSI) conferences. Among his many presentation topics is The Future of Healthcare Information Systems Technology. His views and opinions on a wide range of health care and information technology topics are frequently sought after and quoted in national health care journals.

Mr. Bracken's consulting accomplishments in the areas of health care management and information systems reflect his interdisciplinary approach to his work and include the following recent successes: evaluation of software applications for managed care; conduct of a consulting engagement to assist physicians in defining paradigms for information management in an integrated delivery system; presentation of workshops on the future of information technology; development of strategies using the Internet for health care applications; and consultations on contingency planning for merging or acquired organizations.

Selected Presentations and Speaking Engagements

MGMA 2004 Management Services Organization Executive Assembly Symposium; Topic: The Future of Information Technology in the Physician Environment; Hilton Head Island, South Carolina, May 2, 2004

Child Health Corporation of America (CHCA) Executive Dialogue; Topic: Pediatric Preeminence in Motion; RE: CHCA.net Shared Network; Phoenix, Arizona, November 7-9, 2000

Ohio State University Healthcare Management Institute; Topic: IT Systems of the Future: What do we need to integrate finance, delivery, and customer service; Columbus, Ohio, October 20, 2000

Superior Executive CEO Summit; Forum on E-Health for Healthcare CEOs (HOST) Chicago, Illinois, October 5-6, 2000

MIT (Panelist) Topic: New Technologies Evaluation Methodologies: What is worth the investment? Boston, Massachusetts, September 25, 2000

Pacific Bell 2000 Healthcare Executive Roundtable; Topic: Health in the Digital Economy Monterey, California; September 14, 2000

Cook Children�s Hospital; Topic: Breakaway Strategies for Managing & Governing I/T; Fort Worth, Texas, August 15, 2000

Forum on Healthcare Strategies (HSI) Topic: Do it better online: Emerging Trends in Online Consumer Health; Chicago, Illinois, April 17, 2000

Symposium on Healthcare & e-Commerce: Topic: What is the Healthcare Internet and how does it work? Moderator CEO Roundtable: Healtheon/WebMD, dr.koop.com, & Neoforma Washington, DC, March 27, 2000

Health Internet 2000, The Financing & Partnering Congress: Topic: Taking Advantage of the Digital Economy; New York City, New York, October 31-November 2 1999

Harvard Conference Strategic Alliances in Healthcare Redefining Healthcare, Harvard School of Boston, Topic: The Role of Internet Technologies in Increasing Efficiencies in Healthcare Delivery, Boston, Massachusetts, October 14-15, 1999

Counterpart Capital Advisory Meeting: Topic: HITS Services & E-Commerce, Scottsdale, Arizona, September 23, 1999

Annual Symposium on Governing Integrated Healthcare Systems 2000, Topic: Breakaway Strategies for Managing & Governing I/T Beyond Y2K., Aspen, Colorado, September 1, 1999

Customer-Based Marketing Strategies, Moderator: Emerging Trends in on-line Consumer Health; Phoenix, Arizona, April 26, 1999

NCHFMA 1999 Annual Meeting, Topic: Beyond the Year 2000; Raleigh/Durham, North Carolina, February, 16, 1999

Symposium on Governing Integrated Healthcare Systems; Fourth Annual Summit Meeting for 21st Century Healthcare Leaders; Topic: Y2K Problem: Are You Ready? Phoenix, Arizona, January 11-13, 99

Adams, Harkness & Hill, Inc., 1998 Annual Summer Seminar, Topic: History of Superior Consultant Company, Inc. for Investors. (Boston, Massachusetts. August 4-6, 1998.)

Midwest Gateway Chapter HIMSS, Topic: Healthcare Industry Trends & Information Technology Opportunities. (St. Louis, Missouri. July 9, 1998.) w A-4 User Group Conference, Topic: Year 2000 Technologies. (Durham, North Carolina. June 15-17, 1998.)

NMHCC, Topic: Expand & Implement I/T Strategies to Track Indicators for Profitability. (Atlanta, Georgia. April 21, 1998.)

The Society of MedEcon Fellows, Topic: The Interface Between Clinical and Financial Information Systems (Key Largo, Florida. February 5 - 8, 1998.) w Harvard School of Public Health, Eligibility and Benefits Verification, Authorization & Referrals. (Boston, Massachusetts. January 13-16, 1998.)

Healthcare Strategy Institute (HSI), Information Systems: The Challenge of Developing an Integrated System. October 30, 1997.

NAHSE: Information Technology: The Key to Integrated Health Network Success. April 25, 1997.

First Coast Systems - 8th Annual Users Forum 1996, Topic: Bracken Predicts High Impact I/T. Mr. Bracken was the keynote speaker. Predicting changes ten years into the future, Mr. Bracken illustrated how an understanding of the information age life cycle -- invention, application, proliferation, and decline -- creates opportunities for the evolution of a technology vision. (Ponte Vedra Beach, Florida. August 11-14, 1996.)

Mid-America Health Information Systems (HISA) Association Conference, Topic: Technology Strategies - A Reality Check. Mr. Bracken was the moderator for this 3-panel discussion. (Troy, Michigan. April 11, 1996.)

Harvard School of Public Health, Information Systems for Managed Care and Integrated Delivery Networks. Topic: Eligibility and Benefits Verification. (Boston, Massachusetts. April 9, 1996.)

Healthcare Financial Management Educational Foundation (HFMEF), Topic: Information Technology Decisions for External Integration Under Managed Care. (1) Available Systems; (2) Capabilities of Available Systems; (3) Key Characteristics to Look for in Choosing a System. (Phoenix, Arizona. February 6, 1996.)

Healthcare Strategy Institute (HSI), PHOs & Beyond --Transitioning Your PHO Into the Future. Mr. Bracken's presentation topics: (1) Understand the broad functional requirements necessary to meet PHO/MSO information system needs; (2) Identify the systems that are currently available. (Phoenix, Arizona. November 7, 1995.)

Harvard School of Public Health, Information Systems for Managed Care and Integrated Delivery Networks. Topic: Eligibility and Benefits Verification. (Boston, Massachusetts. November 6, 1995.)

Schumpert Health System, Annual Leadership Conference. Sailing the Winds of Change: Charting Your Course for Success. Topic: MIS Technology-Information Processing. (Bossier City, Louisiana. September 1995.)

Association of American Medical Colleges (AAMC), Topic: Strategic Approaches for Academic Health Science Centers (A Consultant's Perspective). (Biloxi, Mississippi. June 11-14, 1995.)

Cisco Systems, Presentation involving information systems strategy and a health system's case study. Strategies for Successful Integrated Systems in the Year 2000. (Boston, Massachusetts. June 1995.)

Michigan's Health Information Systems Association (HISA) Conference, Clinical Outcomes/Focus on CHIN (Community Health Information Network). Panel discussion -- Charles O. Bracken, Moderator: What is Southeast Michigan Doing? (Troy, Michigan. May 1995.)

Harvard School of Public Health, Information Systems for Managed Care and Integrated Delivery Networks. Topic: Eligibility and Benefits Verification. (Boston, Massachusetts. February 21, 1995.)

Healthcare Strategy Institute, Inc. and Healthcare Information and Management Systems Society, HIMSS '95 -- Annual HIMSS Conference and Exhibition. Integration Strategies in Health Care. Topic: Developing Systems to Manage Full Risk. (San Antonio, Texas. February 13, 1995.)

Healthcare Strategy Institute (HSI), First National Congress on Transitioning to Capitation. Topic: Developing Systems to Manage Full Risk. (Chicago, Illinois. November 1, 1994.)

Healthcare Information and Management Systems Society (HIMSS), Topic: Integrated Information Systems for Managing Risk and Care. (Arlington, Virginia. October 3-4, 1994.)

Child Health Corporation of America (CHCA), The Pediatric Managed Care Advanced Strategies Symposium. Information Systems in Managed Care. Topic: The Strategic Role of Information in Managed Care. (Kansas City, Missouri. September 9, 1994.)

GTE VISION Users Conference, Topic: JCAHO Update: Performance Measurement and the IMSystem. (Salt Lake City, Utah. March 1994.)

Child Health Corporation of America Member Meeting, Topic: The Future of Healthcare Information Systems Technology. February 1994.

Metro Medical Group: The "Taste of Technology" Event, Topic: Future Technology and Healthcare. November 1993.

Healthcare Innovations in Technology Systems Conference, Topic: Object Oriented Programming: Strategies and Opportunities for Healthcare. May 1993.

GTE VISION Users Conference, Topic: Effective Change Management: Common Denominators for Managers. March 1993.

Healthcare Information Systems Association (HISA), Topic: Open Systems: Strategies and Opportunities for Healthcare. December 1991.

Publications/Expert Commentary

Article in CHIM Advisor - Mr. Bracken's response to Question of the Month feature: "How are Internet Technologies Impacting the Way You do Business?" February 1998.

Interviewed by managing editor of Windows in Health Care, for the cover story of the inaugural issue. Topic: The role of NT: Strategies for Building Robust Enterprise Networks. February 1998 (HIMSS Conference).

Provided commentary for a special feature on Healthcare Consulting Organizations in Health Management Technology. January 1998.

Quoted in an article in Health Data Management. The article's title is: Healtheon Tries a Different Tack. October 1997, Volume 5, Number 10.

Quoted in Health Data Management in a special report: Intranets: The Latest Trend in the Development of Broad Health Networks. The article's focus is the future of CHINs. September 1997, Volume 5, Number 9.

Contributing writer, feature section: "America's Most Computer Advanced PPOs, 1996." Virtual Bridges Enable Communication. InfoCARE: Information Strategies for Managed Care & Healthcare Networks. Mr. Bracken chose six PPOs from around the country as among the most computer advanced in the industry and wrote the introduction to the feature. September 1996.

Contributing writer, feature section: "America's Most Computer Advanced PPOs, 1995." InfoCARE. Mr. Bracken chose five PPOs from around the country as among the most computer advanced in the industry. August 1995.

Quoted extensively by managing editor in "Healthwise" section of InfoCARE in article: IDS vs. CHIN: The Great Debate? Spring 1995.

Organizations and Affiliations

Healthcare Information and Management Systems Society (HIMSS)

National Association of Health Services Executives (NAHSE)

Founding member, Forum for Healthcare Strategists

Past board member, Center for Health Information Management (CHIM)

Regular presenter at Healthcare Strategy Institute conferences for educating health care CEOs, COOs, physician executives, and board members

Annual presenter for Harvard School of Public Health Conference: Information Systems for Managed Care and Integrated Delivery Networks

Annual presenter, MedEcon Society of Fellows, a purchasing coalition comprising 15 hospital CEOs