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As a Senior Managing Director at Guideline, Christine Ward Dalzell is responsible for the day-to-day management of Custom Research in New York, as well as the general oversight of the Chicago office. Since joining Guideline, she has lead research projects for a broad range of industries, but with particular focus in the areas of pharmaceutical and healthcare, consumer packaged goods, financial, health and beauty aids and retail. Christine has extensive expertise in statistical modeling and data analysis, including cluster analysis/segmentation, multiple regression, path analysis, structural equation modeling and preference modeling.
In 1999, Christine accepted a position as Senior Project Director for Advanced Analytics, which later became a division of Guideline. Christine has also served as a Research Consultant for the New York Harbor Healthcare System and has conducted research for both Accent Music and the Dupont Company.
Christine earned her Doctorate in social psychology from the University of Delaware with emphasis in data analysis and research design. | 