In her role as Vice President of Marketing, Ms. Boehm is responsible for strategic marketing planning and positioning, brand development, public relations, and all aspects of communications. With more than 15 years of marketing experience, her most recent position in radiology was as Senior Marketing Manager of Agfa Healthcare, where she was responsible for the launch of a new RIS solution to the imaging center market.Prior to that, Ms. Boehm was the Director of Marketing and was a founding management team member for RIS Logic, a radiology software company that targeted diagnostic imaging centers. While at RIS Logic, she helped build the brand and the company into a market leader. RIS Logic was later acquired by Merge Healthcare in 2003, and after the acquisition, Ms. Boehm focused on directing the marketing for RIS, PACS, DICOM toolkits, eFilm Workstation, training classes and services through direct, OEM and VAR channels in the U.S., Canada and Europe. Her experience also includes marketing and brand management positions at technology start-up, PlanSoft Corporation, leading national optical retailer, Cole Vision, and Liggett-Stashower, Inc., a national advertising agency. Ms. Boehm earned a B.S. degree in Journalism from the E.W. Scripps School of Journalism at Ohio University. |