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Dale Sims, vice-president and co-founder of CleanFish, has been in the seafood business for almost thirty years. His sterling resume includes being a major seafood retailer, a successful product developer, and a well regarded broker for fin fish internationally. During his years in the seafood business, he became increasingly concerned about the environmental impacts of the industry and that large-scale industrial approaches to harvesting seafood were rapidly depleting our oceans. He began to seek out a better way and took a serious interest in how sustainable seafood practices might improve the industry and save our oceans. While attending a presentation held by a major seafood importer, Dale was listening at the presentation while CleanFish Co-Founder Tim o�Shea was making a case for a new sustainable seafood company that would connect health, environment and sustainable practices to gain a market premium. Dale immediately knew the market opportunity was far from theoretical, knew that this was the kind of commercial effort that could make a difference, and approached Tim. Some intense conversations soon followed and within a few months, CleanFish was born. | 