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Dave has nearly 20 years experience in all facets of marketing research, primarily supporting the pharmaceutical and biotech industries. Dave spent nearly 15 years in marketing research, product management and consulting at Verispan, with a heavy emphasis on secondary research in pharmaceutical promotion, drug utilization and managed care, as well as patient data consulting. Dave was part of the founding team at Verispan that helped to pioneer patient studies for the company�s pharmaceutical and biotech clients. These studies helped make significant advancements in measuring healthcare trends, including promotion response analysis, sales targeting and compensation strategies and brand segmentation. Prior to Verispan, Dave worked in marketing research at Warner-Lambert, supporting the cardiovascular and women�s health teams. Dave also spent time in marketing research roles at Arbitron ratings, IMS Health (London office) and Life Fitness (Munich office). Dave has a Bachelors degree in business administration from Shippensburg University and a Masters degree in International Business from the University of South Carolina. | 