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David Bersoff, Ph.D., joined Yankelovich in 1998 as a client service manager. He assumed his current role in 2005 and is in charge of MONITOR Operations. He has overall responsibility for all aspects of the entire MONITOR suite of products and for MONITOR client service. He also serves as a senior marketing intelligence consultant to Fortune 500 companies in financial services and the media industry and to various professional and trade organizations. Before joining Yankelovich, David was an Assistant Professor of Social and Cross-Cultural Psychology at the University of Pennsylvania for four years. He has written more than a dozen academic publications. With 20+ years of experience as a social scientist in both academic and business settings, David is highly skilled in the collection, interpretation and reporting of psychographic data. In addition, his insights into consumer attitudes and behavior, combined with his wry wit and lively presenting style, make him a popular convention and event speaker. David holds a Ph.D. in social psychology and a B.A. summa cum laude in philosophy, both from Yale University. | 