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David Friedman was named president of Avenue A | Razorfish Central Region in 2004, where he has overseen the region�s rapid growth. He has spent the last 20 years helping companies grow sales and customer relationships through the use of digital technologies. Dave also serves as an industry thought leader by providing commentary on a wide range of timely interactive marketing topics, including penning a monthly column for ChiefMarketer. Prior to his current role, Dave managed a series of practices, including the agency�s Consumer Products and Retail industry group. From 1999 to 2001, he was in charge of the Global Strategy Practice, at Scient which was acquired by SBI.Razorfish. From 1989 to 1999, Friedman was an Associate Partner for Andersen Consulting (now Accenture) in the Strategic Services practice. He holds a BA from Cornell University and an MBA from the University of Chicago Graduate School of Business. | 