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David Kenny is Chairman and CEO of Digitas and is a member of the Publicis Groupe Executive Committee, the P12. He leads the Groupe's overall digital and interactive strategy. Beginning with his appointment as CEO in 1997, David has led Digitas through a decade of evolution and growth to an industry-leading position in digital and direct marketing services. This position is now the digital cornerstone of the Publicis Groupe global offering. Digitas helps blue-chip global brands develop, engage and profit from their customers through digital, direct and indirect relationships. Driving accountable and measurable relationship engines, Digitas is known for the marriage of art (creativity and insight) and science (analytics, measurement and strategy) to create, distribute and optimize brand-to-consumer communications. Digitas also operates Prodigious Worldwide, the dedicated digital productions company. Digitas is a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577, NYSE: PUB), the world's fourth largest communications group and second largest media counsel and buying group.
Previously David was a partner, eventually senior partner, of the global strategy consulting firm Bain & Company from 1991 to 1997. He was named to its Policy Committee in 1995 at the age of 33. Prior to his consulting career, David held marketing and strategy positions with General Motors Corporation.
David holds a B.S. from the General Motors Institute (Kettering University) and an M.B.A. from Harvard Business School. He is a board member for Teach For America and a director of The Corporate Executive Board. | 