Dominique Hanssens is the Bud Knapp Professor of Management at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school's faculty chair, associate dean, and marketing area chair. Dr. Hanssens studied econometrics at the University of Antwerp (B.S., 1974) in his native Belgium. He then pursued graduate study in marketing at Purdue University's Krannert Graduate School of Management, where he obtained an M.S. in 1976 and a Ph.D. in 1977. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. Professor Hanssens has served as an area editor for Marketing Science and an associate editor for Management Science. Prof. Hanssens is the author of more than 30 journal articles and his papers have appeared in the leading academic and professional journals in marketing, economics and statistics. Three of these articles have won Best Paper awards, in Marketing Science (1995, 2001) and Journal of Marketing Research (1999), and two others were award finalists. The second edition of his book with Leonard Parsons and Randall Schultz, entitled Market Response Models was published by Kluwer Academic Publishers in 2001. Professor Hanssens won distinguished teaching awards in the UCLA MBA and Executive MBA programs, and is a frequent contributor to the school's executive education offerings.