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Don Jennings joined LP&P in 1997 with a background in PR, marketing and journalism. He is a primary point of contact for his clients and is responsible for driving the strategic direction and day-to-day momentum activities of their programs. This includes announcements, product reviews, and analyst and media relations programs. Don has experience in a variety of technology markets including storage, e-business (B2B, B2C), networking, IT monitoring, VoIP, and Internet telephony. Most recently, Don was the lead on Sun DMG's T10000 enterprise-class tape drive launch at the company's annual customer conference FORUM in November. Prior to that, he was the lead on the company's archive launch helping to create the category of intelligent archiving, leveraging synergies between the analyst and media relations teams and successfully introducing StorageTek�s IntelliStore archive product. The effort generated more than 60 interviews, 100 pieces of coverage with 42,000,000 impressions across major IT, storage and majority media publications. In September, Don was the lead on the launch of Cognos' C8 BI, in CEO Rob Ashe's words, "the most important product introduction in my 20+ year career at Cognos." The launch netted more than 60 interviews in the U.S. alone, 200 pieces of coverage with 70,000,000 impressions across major IT, business and BI publications worldwide. And, recently, spearheaded the introduction of Cognos Go Search! for Business Intelligence which netted more than 130 interviews and 200 pieces of coverage in a three week timeframe from March - April 2006 in North America.Don�s clients have included BakBone Software, Cognos, Dell Computer Corp., Double-Take Software, Emulex, FTP Software, MCK Communications, MRO Software (formerly PSDI), NetGuard, Network Engines, OrderTrust, Pannaway Technologies, Pillar Data Systems, ProActivity, PSW Technologies, SilverBack Technologies, SkyeTek, StorageTek (then Sun Microsystems Data Management Group), Pannaway Technologies, Pillar Data Systems and ProActivity Inc.Prior to LP&P, Don worked in marketing and PR for a management consulting company developing targeted programs and coordinating executive visibility. He also worked in the communications department of National Public Radio�s Boston affiliate, WBUR and was the assistant producer for NPR�s Car Talk.Don has worked with a number of clients on company repositioning and building company name recognition. In addition to developing and executing results-oriented PR programs, he maintains strong relationships with many key media influencers and editor and news-level contacts. | 