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Don has spent the last 12 years in the incredibly competitive and aggressive world of Direct Response (Infomercial) marketing. He was responsible for the sales and marketing for these projects. This included Telemarketing where he managed several million minutes of phone time, Fulfillment of several hundred thousand product shipments, Media buying of over $40 million in long-form and short-form Media, and establishment of sales support organizations that sold the Infomercial products in all major store chains in the US and Canada.
Don has also produced and managed Infomercial projects (Purchased Media, set up Telemarketing, Merchant Accounts, and Fulfillment) for major US companies.
Prior to his involvement in Direct Response marketing, Don was a Key Account manager for several consumer product lines and worked with most of the major US Retailers. | 