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A well-recognized name and sought-after authority in the industry, Donna Speciale is the President of Investment and Activation at MediaVest USA. In this role, Donna leads MediaVest�s integrated broadcast, print and out-of-home practice and oversees investments on behalf of clients including Kraft, Masterfoods, P&G, and Coca-Cola, among others.
A veteran of the broadcast industry for over 20 years, Donna is well known for driving innovation in the broadcast marketplace. Since joining MediaVest in 2004, Donna has led an internal charge to align buying resources against two pillars: innovation and strategy. This combined with an aggressive recruitment effort to attract and retain the best talent in the industry, culminated in the name change of the broadcast group to Video Investment and Activation (VIA).
Under Donna�s watch, MediaVest has earned a reputation for being an innovative and strategic investment partner to clients and vendors. As a result, Donna has received industry recognition and accolades including AdAge's "Women to Watch" (2001) MediaWeek's "All Stars" in the broadcast category (2003), and "Agency of the Year" by both Adweek and AdAge (under SMG) in 2005. In January 2006, Donna earned an award that is close to her heart AWNY�s Working Woman Award recognizing female executives who has earned success in their personal and professional lives.
In addition to her professional accolades, Donna is an active member of the 4A�s National Broadcast Committee and Advertising Women of New York (AWNY) and is an active spokesperson for the buying community in high profile forums including AdAge Upfront Summit, Cable Advertising Bureau Cross Platform Deals and Media Outfront.
Prior to joining MediaVest in January 2004, Donna led the broadcast investment team at Mediacom. Over her career she has managed investments for several leading marketers including Warner Brothers, GlaxoSmithKline, Hasbro, Kmart, Diageo, Staples and Subway.
Donna is also a member of MediaVest�s Executive Management Team. | 