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Responsible for day to day operations. Media / research analyst relations, U.S. and worldwide Sales and Marketing.
Ansel Communications - Vice President of Sales and Marketing for Southeast U.S. and Latin America. Grew business for networking communication products from $20 million annual sales to $50 million between 1995 and 1998. Responsible for the launch of brand recognition marketing program throughout the export distribution sector. Established direct sales channels into major reseller accounts.
Co-founder and VP Sales for LatinRep Associates, Inc. Manufacturers Rep organization for Southeast U.S. and Latin America for technology based peripheral products. Responsible for establishing wholesale distribution channel and reseller channel. Helped create LatinChannels, a technology trade show event bringing U.S. manufacturers and Latin American buyers together in one venue. LatinRep now has 35 employees with sales exceeding 15 million a year.
17 years in Sales and Marketing Management in the technology manufacturing, distribution, and reseller markets with Gates FA Distributing, WJL Products, Inc, Caltek Components, and California Micro.
Former contributing editor and columnist for Computer Shopper and Computer Monthly publications. Perler created a weekly column on the evolving world of microprocessors, memory products and peripheral components.
CNS for all Novell Networking products.
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