|
As senior vice president of marketing at Isle of Capri Casinos Inc. Doug brings more than 15 years of experience in marketing including brand development customer segmentation loyalty programs database marketing advertising media buying and analysis. Having served at the corporate and property levels of major gaming companies his critical strengths include implementing strategic marketing initiatives multi-property management building team-oriented business processes and brand management.
Most recently Doug served as vice president of marketing strategy for Trump Entertainment Resorts where he was responsible for the launch of the company�s unified loyalty card program. He also held the position of corporate director of marketing for Argosy Gaming Company where he was responsible for the campaign to rebrand the company implemented data warehouse business strategies and managed customer research projects. Prior to this role he served director of marketing for the Alton Belle Casino in Alton Ill. Doug holds a bachelor�s degree in marketing from Webster University in St. Louis.
| 