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Dr. Tran joined ERS Group as a Consultant in June 2007 and is currently working in the Emeryville office. His work at ERS Group involves optimal pricing with bundling discounts and quantitative modeling of risk and return in high frequency trading markets. His background includes research of online auction mechanisms, efficiency of search engine and sponsored advertisement, compatibility and innovation in industries with network effects, the dynamics of competition between open source software and proprietary software, and market entry with second mover advantage. Dr. Tran has also worked on quantitative financial modeling. Dr. Tran earned his M.S. and Ph.D. degrees in Economics from the University of Texas at Austin. | 