Eda specializes in the recruitment of direct marketing and circulation professionals in the catalog, retail and publishing industries. Eda handles candidates with both on-line and off-line experience in the Northeast with a very strong focus in New York and New England. Before joining Smith Hanley Associates in 2000, Eda worked in the non-profit sector for The Muscular Dystrophy Association with responsibilities on a regional level in sales and marketing in Metropolitan New York. She received a BA in Sociology from Rosemont College.