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Eduardo Rosini is Corporate Vice President of the Worldwide Small and Midmarket Solutions and Partners (SMS&P) group for Microsoft Corp. The SMS&P team works in partnership with Microsoft's business group leaders to drive sales and marketing efforts and provide comprehensive business solutions for small to midmarket business customers. In addition, the SMS&P group oversees the company's channel strategy, supporting a large worldwide partner network, which creates a range of solutions to help customers meet their unique business needs.
A 14-year Microsoft veteran, Eduardo most recently was Vice President of Microsoft Asia Pacific (APAC), where he had full responsibility for all marketing, sales, services, operational and business development efforts in the region.
Eduardo has held a variety of leadership roles in many parts of the world. Prior to his APAC role, he was the Regional Vice President for Microsoft's Home and Entertainment Division (HED) business in Europe, Middle East and Africa (EMEA). Amongst their other outstanding achievements, Eduardo and his team are credited for the notable and successful development of the XBOX business in Europe. His team has also developed a retail infrastructure that has put Windows and Office in the hands of millions of consumers across Europe.
Prior to his tenure in EMEA, Eduardo held various leadership responsibilities in other markets, including an assignment in Japan for HED and a leadership role in the Enterprise and Partner Group based in Microsoft Corporate headquarters, Redmond. He was also the General Manager of Microsoft Argentina from 1997 to 1999. During his tenure leading the subsidiary, Eduardo was instrumental in leading and improving the subsidiary's image and reputation efforts, bringing the company to become one of the top 10 most admired companies in Argentina under his leadership.
Eduardo lives in Seattle with his wife and baby daughter. He is an outdoor sports enthusiast, and also enjoys reading and his wife's cooking during his free time. | 