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Juan Eduardo Senf joined Newell Rubbermaid in January 2004 as the president of Rubbermaid/IRWIN Latin America and the Caribbean. In this role, Eduardo led our Latin American businesses to achieve double-digit income growth and increased our brands' regional platform through aggressive branding campaigns and channel marketing. Prior to Newell Rubbermaid, Eduardo was president of the South American region at Master Foods.
Eduardo has bachelor's degrees in mechanical engineering and production engineering from FEI Sao Paulo, Brazil. He completed his post graduate studies in finance and business at the University of Anahuac-Mexico. | 