Elaine has made a career of the marketing of professional services. Beginning on Wall Street at the height of the financial services expansion era, she was part of the team that rolled out ground breaking financial services nationwide for Merrill Lynch, handling national and local advertising, public relations, direct mail and local office training for a variety of product groups. After moving to Denver, she developed and executed the marketing of mutual funds and mutual fund services across the US for a variety of public and institutional fund groups. Her foray into architecture was a leap into more creative venues, fusing her knowledge of professional services marketing with the architectural and interior design disciplines. Over the last 10 years, Elaine has overseen all aspects of architectural marketing, from business development to creating winning proposals and award submittals to public relations, advertising and long range market approach planning. She is a member of the Leadership Denver Alumni, on the Executive Committee for ULI Colorado and active on a number of other industry organizations. |