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As head of the group, Elizabeth Boineau returned to Charleston and reopened the firm in 2002. Just prior to that, she served as senior vice president at Fleishman Hillard, Inc., Atlanta, where she grew the health care practice from an annual revenue of $200K to $2.4 million over two years. She managed a team of six professionals with a client list ranging from pharmaceutical, medical devices, ehealth, diagnostics, biotechnology and managed care. She handled strategic planning and direction, positioning and repositioning, branding, messaging, media strategy and training, crisis communications and third-party alliances. Sample clients included Bayer Pharmaceuticals, Bayer Biologics, Aventis Pharmaceuticals, Novoste, Atherogenics, Curon Medical, First Horizon Pharmaceuticals, Labnetics, Breveon, CTI Molecular Imaging and Presideo (digital security). Prior to Fleishman Hillard, Elizabeth served as executive vice president of Weber Public Relations Worldwide, Miami, Fla., managing the corporate, energy and health care group with billings of over two million and 12 to 15 staff members. She had responsibility for strategy, planning and execution of the $1 million FP&L business. She also provided strategic counsel on complex agency assignments, and assisted with overall agency management. Previously, she served as senior vice president and acting general manager for the Atlanta office of Weber PR Worldwide serving as SVP, then acting general manager, to oversee the firm's transition to Weber from an independent agency. She managed a team of 12 and was responsible for agency management, senior counsel, new business and account strategy and retention. She secured the account of Endeavor Technologies, which later became WebMD and helped them establish their initial brand and communications strategy. Elizabeth previously served as managing director of the Marketing Communications Group at Hill and Knowlton in Los Angeles. Her responsibilities included client service and agency management with an emphasis on strategic development, creative programming and solid implementation. While there, she led and later managed the team that triumphed over 50 agencies to secure the $11 million, three-year PR contract for the State of California Department of Health Services Partnership for Responsible Parenting. Elizabeth ran E. Boineau & Company from 1990-1996 and served a diverse client base that included law firms, medical practices, banks, higher education, engineering firms and large, upscale hospitality concerns. Sample clients included Westinghouse Energy Systems; EBASCO (Raytheon); Medical University of South Carolina; Coastal Engineering, Coastal Eye Group; Palmetto Eye Group; Orthopedic Specialists; College of Charleston; Mobile (Ala.) Junior League and Chamber of Commerce; Wise & Cole; Young, Clement, Rivers & Tisdale; and Buist, Moore Smythe & McGee, among others. Before forming the firm, Elizabeth was director of PR for the Charleston County School District, the second largest district in the state. Prior to that, she was the marketing officer for C&S Bank (NationsBank) for the Charleston (S.C.) Trident area. During the span of her career, professional groups such as the American Advertising Federation and the National School Public Relations Association have honored her. She is a past member of Yosemite National Park Fund Board; past president of the Advertising Federation of Charleston, and Charleston Stage Company. She previously served as a trustee member of the Greater Miami Chamber of Commerce and as board member of Charleston Trident Chamber of Commerce. She currently serves on the advisory council for the ASCEND Foundation and on the strategic marketing committee for the Coastal Community Foundation. Elizabeth graduated from Randolph-Macon Woman's College in Lynchburg, Va., with a Bachelor of Arts in Psychology. |
