Elizabeth directs BBK Worldwide's public relations efforts. Leveraging more than 15 years experience in the public relations field, she sets strategies for the agency's publicity efforts, positioning BBK as an industry leader. Elizabeth ensures that BBK and its visionaries are in the spotlight through media coverage in consumer and trade outlets, and appearances at leading conferences in the clinical research field. Most recently, Elizabeth began promoting BBK's new company, TCN e-Systems, LLC, an enterprise focused on the development and delivery of Web-based solutions to support the global patient recruitment capabilities of life science companies. In a prior role at BBK, Elizabeth was one of the founding members of BBK's site support services, and pioneered the idea that communications support is key to meeting recruitment targets. She led efforts to build site relationships for client studies, serving as consultant, and advisor. Elizabeth also served as an expert in public relations for BBK clients, generating major news coverage for client products and services in print, broadcast, and online media. She has a wealth of experience in account planning and creative strategy development, and is knowledgeable about study audience experiences and motivations. Elizabeth holds a bachelor's degree in English from Kenyon College and a master's degree in communication from Boston University. |