As Director of Marketing for Foresight, Elizabeth Scoville drives the creative and strategic marketing direction for Foresight, including corporate positioning, branding strategies, product marketing, and public relations, to increase awareness and success of the company's unique product and services offerings. With 15 years of experience primarily in healthcare marketing, she most recently served as Prudential HealthCare/Aetna-US Health Care's Midwest Manager of Communications, overseeing corporate and crisis communications as well as member, government and media relations for the 4-state region that encompassed 270,000 members, 12,000 providers and 400 employees. Prior to this she served as Director of Communications for the $65 million CMA (healthcare) Foundation, where her team garnered several local and national awards of excellence for innovative marketing and PR campaigns. Previously, she worked in marketing and media in Chicago, and served as assistant editor for several national healthcare publications produced by the publishing arm of the American Hospital Association. Scoville graduated from The Ohio State University with a B.A. in Journalism and minor in political science. |