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With a quarter century of market research experience, Elliot heads the daily operation of ASI and serves as the firm's guiding analytical expert.
Elliot joined ASI's corporate predecessor in 1977, and during his tenure, he handled hundreds of research projects that utilized the ASI dial technology in the firm's Syndicated Advertising Division and Entertainment Division (which ultimately became ASI Entertainment).
After a three-year stint as market research manager for the Daily News, the San Fernando Valley's up-and-coming daily newspaper, Elliot returned to ASI to help form the company's West Coast custom research division.
In 1985, Elliot co-founded Silny, Rosenberg and Associates, and over the next decade built a thriving full-service, custom research shop specializing in quantitative research studies.
In 1997, Elliot was a driving force at Consumer Dynamics to pursue the development of the ViewTracTM system.
Now back at ASI, Elliot works closely with Beverly to expand the firm's internal expertise, technological capabilties, and service offerings. | 