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Eric Cardinal was named Senior Vice President, Research, The CW on April 27, 2006. A joint venture between Warner Bros. Entertainment and CBS Corporation, The CW will launch in the fall of 2006. Cardinal will oversee all research for the network, including the planning, development and analysis for all audience, program, market and technical research.
Previously, Cardinal served as Senior Vice President, Research at UPN, a position he had held since July 1999.
Prior to joining UPN, Cardinal spent 20 years at NBC, which he first joined in 1979 as an analyst in the network?s New York research department. He held several research jobs over the next 10 years, including Administrator, Commercial Evaluations and Director, News Audience Research, prior to relocating to Burbank, Calif., where he was promoted to Vice President, Program Research, NBC Entertainment in 1989, a position he held until he left the network.
Cardinal received a Bachelor of Arts degree in psychology from Duke University and a Master of Arts degree in psychology from Columbia University. | 