Essy is a repeat entrepreneur and founder of two companies. She brings to 3TERA a unique combination of hands-on experience starting and managing a web application software company from inception to profitability, and solid expertise in technology media, public relations and marketing.



At 3TERA, Essy is focused on market strategy and outbound communication. She ensures the effective communication of 3TERA's message and is responsible for building the company's reputation with customers, partners, media and the investment community. In addition, Essy provides market research and analysis, tracking 3TERA's competitive landscape and ecosystem.



Before joining 3TERA, Essy founded Soft Orange LTD and served as the company's CEO until January 2003. Soft Orange is a Dutch-Bulgarian software company that provides web application development and consulting services to customers throughout the EU, including ABM Amro, ING, TNT Holdings BV and many others. Prior to Soft Orange, Essy served as Director of Marketing for ERIX, an IT solution provider for the financial services industry, state and local government, where she was responsible for all marketing activities and managed relationships with key customers including Union Bank and numerous agencies of the Bulgarian government such as the Ministry of Foreign Affairs, the Ministry of Regional Development, the Supreme Court and the Agency for Diplomatic Services.



Before her transition to marketing, she was a Senior News Editor for IDG's ComputerWorld/Bulgaria, and has worked with many publications including ComputerWorld, PC World and NetworkWorld. Essy started her career as a journalist covering the IT industry and still contributes articles to the technology press periodically.



She holds a Master of Arts degree from Veliko Turnovo University, Bulgaria.