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Farida Ali oversees Dynamic's day-to-day business operations, manages the sales process and provides guidance and counsel to the management team. Since joining the company in 1994, Farida has led the business through its evolution and maturation from a reseller of computer hardware to a strategic and comprehensive provider of associated systems integration and network services, among other customer-focused services. She has steered Dynamic's focus into expanded vertical industries, a move that has enabled the company to not just survive, but flourish, during recent trying economic times. Farida has also instituted a higher-level corporate philosophy of customer care by implementing a lean operations model, instituting significant changes to internal processes and structure and dramatically increasing the company's overall efficiency. Farida is an active member at the Detroit Chapter of TiE, The Indus Entrepreneurs, an organization of industry professionals who share the common interests of promoting and fostering entrepreneurial efforts in the Southeast Michigan region. Farida has served on TiE's program committee and managed the coordination of numerous TiE educational sessions. She holds a sustaining membership with the Women's Economic Club. Farida holds a bachelor of arts degree in political science from University of Michigan. She has also earned a juris doctor degree and is a member of the State Bar of Michigan. | 