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Fran Richards joined Orange 21 in April of 2006 as Vice President of Marketing, with over twenty years of action sports and youth culture marketing experience. Prior to joining Orange 21, Mr. Richards was founding Group Publisher of Future USA�s action sports media group, a division of Future PLC, a publisher of video game and music enthusiast magazines. From 2002 to 2004 Mr. Richards was president of Modern World LLC, a youth marketing firm whose blue chip clients included Universal Music Group�s Island Records, Warner Strategic Marketing, ski resort operator Intrawest, and NBC�s Gravity Games. From 1988 until 2003, Mr. Richards was a marketing executive at Transworld Media, currently the largest action sports media company. | 