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Sagnier brings 20 years of experience in entertainment and advertising. For the past 8 years, Sagnier has been closely involved with the European game publishing scene working at Electronic Arts. He was successively responsible for European marketing, Third Party publishing and started up EA�s European online division. During his tenure at EA he was involved in the marketing of major EA franchises such as The Sims, Harry Potter and FIFA, launched POGO�s EA casual web casual game portal in the UK and Germany, started PC digital distribution and in game advertising in Europe, thus bringing a deep understanding of the games business. Sagnier also had a 3 year stint in the film business as UK Marketing Director for Warner Bros. Film Distribution, launching movies such as Batman and Lethal Weapon. Sagnier started his career at Grey Advertising Paris where he looked after Procter & Gamble brands for several years before creating Grey Entertainment and Media, a division specialising in entertainment clients such as Warner Bros., Acclaim Entertainment and Sony Music. | 