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Fredo Martin moved to the Central Valley in early 2000, after having worked for almost 15 years in the Bay Area for various software and hardware vendors. After graduating from UC Santa Cruz, he moved to San Francisco where he worked for 5 years for the Computer Security Institute. As Director of Business Development for ActivCard, he cultivated his mix of technical and marketing background and eventually took on product management roles for vendors such as Axent Technologies, Novell and other high tech vendors. In 2001, he founded Workingarts Marketing, a company focused on designing, orchestrating and delivering tailored, comprehensive state-of-the-art marketing services for its customers. Beside his marketing work for Cocola Broadcasting Companies, Fredo is also our lead information technology consultant and corporate webmaster. | 