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Gary Breauninger was appointed Global Crossing's chief marketing officer in April 2007. He oversees Global Crossing's marketing and communications organization globally, including development, positioning and management of products and services, pricing, strategic marketing, market development and communications.
In addition to his marketing responsibilities, Mr. Breauninger co-manages the Global Crossing Operational Performance (GCOP) unit, overseeing all functional reviews, planning and performance metrics globally to facilitate concise and efficient decision making within the company.
Previously, Mr. Breauninger was senior vice president for planning and business finance, in which capacity he oversaw Global Crossing's financial operations. His responsibilities included financial reporting, business planning initiatives and cash management strategies. He also served as the company's financial controller and led credit and collections activities, real estate management and the procurement organization.
Mr. Breauninger's track record of success includes being part of the leadership team that developed Global Crossing's restructuring plan. He was also instrumental in recent bond offerings that raised $400 million for GCUK, as well as $384 million in convertible notes and common stock offerings for the parent company.
Prior to joining the company, Mr. Breauninger held a variety of positions in the telecommunications sector. He held several roles at AT&T, including sales, sales operations, customer care and finance. He most recently served as AT&T's senior financial director for business services. He joined Global Crossing as a leader of its global product management, product realization and business development units, taking charge of planning, costing and long-term product planning.
Mr. Breauninger holds a B.S. in industrial management and graphic communication management with a concentration in finance and operations management from Carnegie Mellon University. | 