|
Gene Ferruzza leads MBS' analytical solutions team. Gene works closely with our account management and consultative services staff to assess client needs and identify the appropriate analytical services to meet their multi-channel marketing challenges. He is responsible for managing the delivery of a wide range of analytical services, including profiling, segmentation, predictive modeling, response analyses and reporting, trade area definition, site selection, and strategic recommendations that help our clients improve their marketing efforts. Gene previously served as Vice President of Targetbase, Inc., where he developed innovative analytical solutions and Web measurement methodologies for clients such as GlaxoSmithKline, Proctor & Gamble, Whole Foods, TAP Pharmaceutical, and Holland Cruise Lines. Other professional experience includes Quaero Corporation, YellowBrick Solutions (Founder), and KnowledgeBase Marketing, where he established pioneering analytical, data mining, market research and decision systems and solutions for multi-channel marketing clients.Gene is a graduate of the University of Pittsburgh, from which he received a BS in Computer Science and Mathematics. | 