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Geoff Booth was appointed Group Managing Director of Telstra Country Wide on 1 January 2006 after a 33-year career with Telstra.
He had served as a Regional Managing Director of Telstra Country Wide since its formation in June 2000, with responsibility for whole-of-business performance in Western Australia, South Australia (for all areas outside Perth and Adelaide) and the Northern Territory. This included management of sales and service performance and government and stakeholder relationships.
During this time significant mobile networks were constructed across parts of WA, SA and the NT, improving the lives and businesses of customers in those areas.
Before moving to Telstra Country Wide, Geoff was National General Manager Business and Government - Energy and Resources, responsible for the sales force that account-managed Telstra�s largest customers in this sector, including Rio Tinto, Shell and the then BHP.
Between 1986 and 1990 Geoff was Commercial Business Manager for Western Australia, South Australia and the Northern Territory, responsible for sales and marketing activity in the region. | 