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George J. Brennan has broad-based sales and marketing experience in several segments of the travel industry. As leader of Interstate Hotels & Resorts� sales & marketing department, Brennan oversees sales, marketing and revenue management activities in support of Interstate's portfolio of independent, branded, full-service and select-service hotels. In this position he develops and implements initiatives to increase hotels� market share and achieve cost-effective marketing communications, and develops interactive marketing direct to consumers and through third-party online retailer networks, database direct marketing, advertising and public relations. He leads the implementation and measurement of Interstate standards for optimal revenue management through all electronic, branded and independent reservations channels.
Brennan joined Interstate Hotels Corporation in 1999 following a successful career at Carnival Resorts & Casinos, where he was senior vice president of marketing and sales. In this position, he was responsible for all corporate, hotel and casino marketing, including advertising, public relations, revenue planning and yield management, direct marketing programs, sales and reservations. He was a member of Carnival�s development committee, providing marketing strategy and planning to the program. Prior to that, he was senior vice president of sales & marketing for Carnival Corporation�s 1540-room Crystal Palace Resort & Casino. While in that position, he was instrumental in the marketing and expansion of Carnival Airlines to support the company�s resorts in the Caribbean.
Before joining Carnival Corporation, Brennan held a variety of executive sales and marketing positions at Eastern Airlines, including senior vice president of marketing, vice president of advertising, vice president of field sales and vice president of passenger sales.
He is a graduate of the University of Massachusetts, School of Business. | 