Jack Tretton brings to his position more than 24 years of consumer product experience, 21 of those directly in the videogame space. As an industry veteran, Tretton has amassed a wealth of corporate business experience, including finance, marketing, merchandising, operations, product development, and sales. Tretton has been with Sony Computer Entertainment America since its inception, when he joined in 1995 as director of sales. As one of the founding members of the executive team, Tretton has worked vigorously to make all PlayStation� platforms best sellers in North America.

In a move designed to strategically position the company for future success, Tretton was promoted to President and CEO in November 2006. In his new role, Tretton is responsible for the day-to-day management of the companys operations, including licensing, third party relations, business development, strategic planning, first party product development, marketing, sales, finance, human resources and the network business group.

In tandem with his current role, Tretton will continue to serve as a corporate executive officer of Sony Computer Entertainment Inc., the groups parent company.

Prior to joining Sony Computer Entertainment America, Tretton worked for JVC Musical Industries, an international publisher of videogames, where he served as general manager directing the companys sales, product development, marketing, finance and operation efforts. From 1986 to 1991, Tretton held numerous positions with Activision, an international publisher of interactive software, culminating as vice president, sales. He also held sales positions with Majers Corporation and Duracell, U.S.A.

Tretton received his Bachelor of Science degree from Providence College.