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Jeff joined CleanFish in October of 2006 to lead the expansion of the company�s producer alliance and the development of a trusted consumer brand. He is a twenty-year veteran in consumer marketing, branding and retail packaged goods, and one of the nation�s top experts in natural and organic consumer and market dynamics. Before joining CleanFish, Jeff was President of SPINS, the leading research and consulting firm for the natural and organic products industry. Prior to SPINS, he held executive positions with Nielsen, Giant Step (a division of Leo Burnett) and Commerce One. Jeff earned his Bachelor�s degree from the University of California, Berkeley and his Master�s in Business Administration from the J.L. Kellogg Graduate School of Management. | 