A sales and management executive at Trend for more than 30 years, Jeff served as CEO for five years and has worked with many of Trend's largest customers since 1977. He held a variety of key roles - including account executive, sales manager and national vice president of sales - before being promoted to CEO in 2000. Jeff signed significant company-changing agreements and partnerships to spur Trend's new and organic sales growth that helped the company expand into Texas and Florida. Today Jeff acts as a principal of the company and assists the executive team in acquiring new clients and partnerships for Trend's national platform. He is a native Californian who graduated from Pasadena City College