As the Director of eCommerce for Niche Retail, Jeff's role on the business relationship team is to generate value for our partners by continually finding and refining the most effective and profitable ways of driving relevant traffic to - and through - each site. His expertise ranges widely, into areas such as search marketing, affiliate programs, comparison shopping engines, direct response email, product promotion, managed merchandising, and more.
"Online initiatives that work in synch with our partners' traditional marketing initiatives often show the best results." |