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A veteran of the entertainment, licensing, and computer industries, Jeff Sass is currently Chief Executive Officer and a Director of the company, a position he has held since May 2004. From October 1998 through December 2001, Mr. Sass was co-founder and Chief Operating Officer of BarPoint.com, a publicly traded wireless information and mobile commerce company. He became BarPoint�s President and Chief Executive Officer in January 2002 and served in that capacity through February 2004 when BarPoint engaged in a reverse merger transaction with SchoolPop/Fundever, Inc. During Mr. Sass� tenure, BarPoint entered into strategic alliances and business relationships with Symbol Technologies, AT, Cingular, Verizon, Sprint, Nextel, Office Depot, The Sharper Image and others. Prior to BarPoint, in 1997 Mr. Sass founded and ran The Marketing Machine, a full-service marketing agency and consulting firm, servicing the computer hardware, software and other industries, with clients including Fujitsu Interactive as well as networking hardware manufacturer Nexland, Inc. (Nexland was subsequently sold to Symantec). Previously, Mr. Sass has held management, production, and marketing positions at companies including IntraCorp Entertainment (1995-1997), GameTek, Inc. (1994-1995) and Troma Entertainment (1987-1994). At Troma, in addition to writing and producing chores, he helped create and launch the cartoon series, TOXIC CRUSADERS, and then started and ran the independent movie studio�s licensing and merchandising division, working closely with more than 70 manufacturers worldwide including Marvel Comics, Playmates Toys, Golden Books Publishing, Sega, Bandai and more. Jeff also handled licensing and merchandising for the Emmy Award winning PBS series, READING RAINBOW. Jeff is a frequent guest lecturer for the Starting New Ventures class at the University of Miami School of Business Administration, and he has actively supported the University�s Entrepreneurship initiatives, including serving as a panel judge at the annual Business Plan competition. Jeff is a graduate of Cornell University. | 