|
Jerry may be the only marketing executive in the burgeoning digital technology field who's invented a new brand of soda pop.Then again, he has been associated with breakthrough marketing ideas in every phase of his distinguished career. In 1981, at the dawn of the modern computer era, Jerry ran the Atari account at ad agency Young and Rubicam. He rose to senior vice president, working on such accounts as General Foods, Frito-Lay, Johnson and Johnson, and Gillette.As VP/Marketing and Special Products at Bertelsmann Music Group, Jerry ran the company's sales promotion efforts and created one of BMG's first Web sites. During his tenure at direct-response giant Wunderman Worldwide, Jerry developed and launched Gevalia Kaffe for General Foods, the highly successful directly-marketed coffee brand. He even conceived and helped create a soft drink brand, Mello Yello, for the Coca-Cola Company during a year in Atlanta. Jerry also served as a senior vice president at public relations powerhouse Burson-Marsteller.He helped make Yoyodyne the premier direct marketing promotion company online and made them so attractive to Yahoo! that they bought them. Today he is "Apostle to the Gentiles" crafting and disseminating the Yahoo! message to the marketing and advertising community.He has served on the Board of Directors of The Direct Marketing Association (DMA) as well as the Dean's Advisory Board at the University of Wisconsin School of Business and currently sits on the Advisory Board for the Adcenter at Virginia Commonwealth University. He is a graduate of the University of Wisconsin, where he received his degree in Russian History. | 