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Mr. Roche has over twenty years experience in developing products for automotive dealers and in managing keys areas of those businesses. Previously Mr. Roche was President and CEO of Ocentrix, Inc., a start-up which developed an ASP Dealership Management System. While at Ocentrix, Mr. Roche re-focused the company on the development and completion of the Ocentrix 360 platform and created CODA (Consortium for Open Dealership Architecture). Ocentrix was acquired by AIM Data in July 2004. Prior to Ocentrix, Mr. Roche was Vice President of Product Management at Autobytel, Inc., and led the re-focusing of Autobytel on the retail dealer industry and the creation of the RPM CRM product. Prior to Autobytel, Mr. Roche was President of Carabunga and was SVP of Operations at Newgen Results Corporation. Newgen and Carabunga were acquired by TeleTech Corporation in 2001 | 