As SVP of Product Management John drives overall product strategy and has product level profit and loss responsibility. His team works closely with both account management and operations to ensure Telephia�s products are continually evolving to meet customers� performance measurement needs. John joined Nielsen Mobile in January 2002. Prior to joining Nielsen Mobile, he held various management positions at telecom and technology based start-ups, including Flashpoint Technologies, Netro Inc. and Pacific Bell Mobile Systems. John also spent four years as a strategy consultant at Marakon Associates. John has a Masters of Business Administration from Stanford and an AB in Economics from Princeton University.