Jonathan brings over 10 years of experience to lead client initiatives in licensing and co-branding. Prior to CoreBrand, Jonathan was principal of BrandExperienced, a brand strategy and licensing consulting firm. Previously, with Siegel & Gale, Jonathan led engagements for several Fortune 500 and start-up clients. Jonathan has worked extensively with a range of notable brands, including American Express, Fisher Scientific, Reader's Digest and Cisco Systems. Earlier, Jonathan created and ran the licensing division of A&E Television Networks, building a successful business unit through the development of dozens of partnerships to extend A&E, Biography and The History Channel into publishing, travel, radio, music and interactive. |